What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with your company on a part-time or contract basis, providing the same strategic leadership as a full-time Chief Marketing Officer at a fraction of the cost. They typically work 10-25 hours per week and focus on strategy, team leadership, and revenue-driving initiatives.

How much does a fractional CMO cost?

Fractional CMO services typically cost between $3,000 and $15,000 per month on a retainer basis, or $200 to $500 per hour. This represents 30-50% of the cost of a full-time CMO, which ranges from $250,000 to $400,000 annually in base salary alone before benefits, equity, and recruiting costs.

What does ApexStrata do?

ApexStrata provides strategic marketing advisory and fractional CMO services for B2B SaaS and enterprise technology companies. From single-session strategic consulting to embedded executive leadership, we deliver CMO-level impact including pipeline architecture, revenue operations, go-to-market strategy, and marketing team development. Our founder, Rafael Moiseev, has generated over $200M in marketing-sourced pipeline and driven two successful exits.

When should I hire a fractional CMO?

You should consider hiring a fractional CMO when your company has achieved product-market fit but marketing is still founder-led, when CAC is rising without clear diagnosis, when you need senior marketing leadership but cannot justify a $300,000+ full-time hire, or when your marketing team lacks strategic direction. The sweet spot is B2B SaaS companies between $2M and $30M ARR.

What ROI should I expect from a fractional CMO?

Companies working with experienced fractional CMOs typically see 3-10x return on their investment within 6-12 months, measured in marketing-sourced pipeline and revenue. Realistic 90-day milestones include 40-80% pipeline growth over baseline, 30-50% improvement in MQL-to-SQL conversion, and 10-30% reduction in customer acquisition cost.

Fractional CMO for B2B SaaS

Your Marketing Should Be Generating Revenue. We Build the Engine That Makes It Happen.

For B2B SaaS and enterprise tech companies that need proven CMO-level strategy — not another agency, not a junior hire, not a guess.

Forbes Business Development Council Member

Book a Discovery Call → Calculate Your ROI

$200M+

Marketing-Sourced Pipeline Generated

2 Exits

Acquisitions Driven by Marketing

15+ Years

Building B2B SaaS Revenue Engines

Rafael Moiseev

Founder & Principal Advisor

15+ years building marketing revenue engines for B2B SaaS and enterprise tech companies across three continents. Has delivered marketing-sourced pipeline and revenue growth for enterprise clients including Salesforce, SAP, Microsoft, Bayer, and Abbott.

Every result on this page came from direct, hands-on strategic leadership — not a team of junior analysts. When you work with ApexStrata, you work with me.

Business Development Council Member

Diagnostic

Sound Familiar?

Five sentences we hear from founders, CEOs, and CROs — usually within the first fifteen minutes of a call. If two or more describe your quarter, the gap isn't tactical. It's structural.

"Marketing is a cost center."

You can't connect a single marketing dollar to pipeline or revenue. The board asks for ROI. You don't have an answer.

DiagnosisNo attribution system

"We hired a VP Marketing. Six months later, still no pipeline."

The wrong hire at the wrong level. Too junior to build infrastructure, too expensive to keep experimenting.

DiagnosisSeniority mismatch

"Our agency sends beautiful reports. Our board wants pipeline numbers."

Expensive retainers, polished decks, zero accountability for revenue. Activity without impact.

DiagnosisVendor, not operator

"Sales says the leads are garbage. Marketing says sales doesn't follow up."

No shared definitions, no SLAs, no feedback loops. Two teams pointing fingers while pipeline suffers.

DiagnosisBroken handoff

"AI is transforming our market and we're falling behind."

Competitors are moving faster. You know AI should be in your stack but you don't know where to start or who to trust.

DiagnosisNo AI operating model

These aren't marketing problems. They're revenue problems. And they require CMO-level strategy to solve.

The Track Record

We build marketing revenue engines from zero.

Every engagement starts the same way: a company that has never generated marketing-sourced revenue. We have never failed to change that.

Case / 001 — Demand Generation

More sales-accepted leads

From 19 to 90 sales-accepted leads annually while reducing operational costs by 60%. Full demand-gen infrastructure built from scratch.

12 MonthsB2B SaaS · $45M ARR

Case / 002 — Conversion

Conversion lift in 30 days

Customer-centric campaign strategy and behavioral optimization that doubled conversion rates within the first month of engagement.

30 DaysPLG / Self-Service

Case / 003 — Product-Led Growth

Increase in product-led sales

Self-service growth strategy that drove unassisted revenue through website optimization, UX, and ROI tooling — reducing dependency on commission-based sales.

OngoingEnterprise SaaS

Case / 004 — RevOps

Lower costs, higher output

Marketing automation and attribution infrastructure that cut operational spend while increasing pipeline throughput and campaign ROI by 30%.

6 MonthsGTM Overhaul

Case / 005 — Growth in Down Market

Above target in a recession year

Exceeded aggressive growth targets during the hardest market conditions in a decade — earning recognition among the fastest-growing companies nationally.

Full YearInc 5000 Recognition

Case / 006 — Thought Leadership

Zero to Forbes in 14 months

Built thought leadership from 2K to 50K LinkedIn followers, earned Forbes BDC membership, and launched a 10K-subscriber newsletter — from a standing start.

14 MonthsFounder-Led

What We Do

Strategic marketing advisory, operated.

Senior-level marketing leadership without the full-time commitment or the enterprise consulting markup. Four pillars — every one of them revenue-accountable.

01 / Pipeline

Build pipeline from zero.

Demand generation infrastructure that connects every marketing dollar to revenue. Lead scoring, routing logic, nurture tracks, multi-touch attribution — built from the ground up.

Attribution
Lead scoring
Nurture tracks
Routing logic

02 / Reporting

Prove ROI to your board.

Real-time attribution dashboards, board-ready reporting frameworks, and measurement systems that show exactly how marketing drives pipeline and closed revenue.

Board dashboards
Revenue sourcing
CAC / LTV
Forecasting

03 / Positioning

Position to win.

Go-to-market strategy, ICP refinement, competitive positioning, and channel strategies built for your specific market — not a template from a slide library.

ICP refinement
Messaging
Win/loss
Battlecards

04 / Team

Develop your marketing leaders.

Executive coaching, hiring roadmaps, team structure, and board-ready frameworks that turn your marketing function into a revenue-accountable organization.

Hiring roadmaps
Coaching
Org design
Onboarding

Explore all capabilities →